Pick a course
Every course lists exactly what you'll be able to do by the end, how long it takes and what you need before you start.
Academy
Learn the parts of e-commerce nobody explains before you start.
The Academy is a structured library of courses written for independent store owners — not marketers selling a course about selling courses. Free foundations are included with every plan, and paid masterclasses go deep on the decisions that change your margin, traffic and repeat revenue.
- Free courses
- 3
- Paid masterclasses
- 4
- Hours of material
- 17h
How the Academy works
Built to change something in your store, not fill an evening
Each course follows the order you actually build in, so a lesson lands when you need it rather than months before.
Work through the modules
Short lessons grouped into modules, with exercises and checklists you apply to your own store as you go — not theory to file away.
Ask in the community
Every course topic has a matching community space. Get unstuck by asking merchants who finished the same lesson last month.
Apply it and move on
Finish with something changed in your store: a live product page, a costing sheet, a shipping table or a working email flow.
Course library
Free foundations, paid masterclasses
Free courses cover everything needed to open and run a store correctly. Paid masterclasses are one-time purchases with lifetime access.
Free
FoundationsLaunch Your First Store
From empty account to a storefront customers can buy from
The complete first-store walkthrough: plan choice, store creation, essential pages, payments and your pre-launch checks.
- 2h 25m
- 10 lessons
- Beginner
Free
SellingProduct Pages That Sell
Photography, copy and structure for listings that convert
Turn flat listings into pages that answer objections, build trust and convert browsers into buyers.
- 1h 35m
- 6 lessons
- Beginner
US$79
GrowthPricing and Margin Masterclass
Price for profit, not for guesswork
A working method for costing products, setting prices, handling discounts and protecting margin as you grow.
- 3h
- 6 lessons
- Intermediate
US$99
GrowthSEO for Independent Stores
Get found without paying for every visitor
Practical store SEO: structure, category and product pages, content that earns traffic and measurement that matters.
- 3h 40m
- 6 lessons
- Intermediate
Free
OperationsShipping and Fulfilment
Rates, packaging and promises you can keep
Set shipping rates that do not lose money, pack efficiently and handle returns without drama.
- 1h 25m
- 3 lessons
- Beginner
US$89
GrowthEmail Marketing That Earns
From first subscriber to reliable repeat revenue
Build a list, write emails people open and set up the automations that recover and repeat sales.
- 2h 45m
- 4 lessons
- Intermediate
US$129
OperationsRunning Multiple Stores
Operate three brands without three lives
Systems, delegation and shared processes for owners running more than one storefront.
- 2h 30m
- 3 lessons
- Advanced
Included with every plan
Free foundations
Everything required to open a store and operate it properly. No upsell wall halfway through a lesson — these courses are complete on their own.
- Full store launch walkthrough, start to finish
- Product photography, copywriting and page structure
- Shipping rates, packaging and returns
- Pre-launch checklists and test-order exercises
One-time purchase
Paid masterclasses
Deeper programmes on the four areas that decide whether a store grows: pricing, search, email and multi-brand operations. Bought once, yours permanently.
- Working templates — costing sheets, keyword plans, email sequences
- Longer, exercise-led lessons applied to your own numbers
- Lifetime access, including future updates to the course
- No subscription required to keep a course you've bought
Questions
Academy FAQ
Your business doesn't have to be built alone.
Build your store, join the community and start creating your next opportunity.