01 Building the list
1 lessonCapture without annoyance.
- 14 min
Capture that converts
Offers, placement and timing.
From first subscriber to reliable repeat revenue
Email is the highest-return channel available to an independent store, and the one most owners never start.
You will set up capture that does not annoy visitors, write a welcome sequence, plan a realistic campaign calendar and configure the abandoned checkout and post-purchase flows that do the heavy lifting.
Outcomes
Curriculum
Free preview lessons are marked — you can watch those before deciding.
Capture without annoyance.
Capture that converts
Offers, placement and timing.
Welcome sequence and campaigns.
The welcome sequence
Five emails that introduce your brand.
Recovery, post-purchase and win-back.
Abandoned checkout recovery
Recovering sales already half made.
Post-purchase and win-back
Turning one order into three.
Keep going
The complete first-store walkthrough: plan choice, store creation, essential pages, payments and your pre-launch checks.
Turn flat listings into pages that answer objections, build trust and convert browsers into buyers.
A working method for costing products, setting prices, handling discounts and protecting margin as you grow.
Build your store, join the community and start creating your next opportunity.