01 Understanding cost
2 lessonsEverything that eats your margin.
- 20 min
Building a costing sheet
Every cost that touches an order.
- 15 min
Hidden costs and returns
The margin you lose after the sale.
US$79
Intermediate
Growth
Pricing and Margin Masterclass
Price for profit, not for guesswork
Pricing is the fastest lever in your business and the one most owners set by feel.
You will build a costing sheet that includes product cost, packaging, shipping, payment fees and returns, then use it to set prices, plan promotions and decide which products deserve your attention.
- 3h
- 6 lessons
- 4 modules
Outcomes
What you'll be able to do afterwards
- Calculate true landed cost per product
- Set prices that survive discounting
- Model the margin impact of promotions
- Identify products quietly losing money
Curriculum
Every module and lesson in this course
Free preview lessons are marked — you can watch those before deciding.
02 Setting prices
2 lessonsMethods, psychology and positioning.
- 18 min
Pricing methods compared
Cost-plus, value and competitive pricing.
- 16 min
Positioning and price points
Where your range should sit.
03 Discounting safely
1 lessonPromotions that do not destroy profit.
- 17 min
Promotion maths
What a 20 percent discount really costs.
04 Reviewing the range
1 lessonDeciding what to keep and what to cut.
- 19 min
Product profitability review
Cut, keep or reprice.
Keep going
Other courses in the Academy
Free
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The complete first-store walkthrough: plan choice, store creation, essential pages, payments and your pre-launch checks.
Free
Product Pages That Sell
Turn flat listings into pages that answer objections, build trust and convert browsers into buyers.
US$99
SEO for Independent Stores
Practical store SEO: structure, category and product pages, content that earns traffic and measurement that matters.
Your business doesn't have to be built alone.
Build your store, join the community and start creating your next opportunity.