01 Photography basics
2 lessonsUsable images without a studio.
- 15 min
Phone photography setup
Light, background and angles that work.
- 12 min
Editing and consistency
Making a range look like one brand.
Free
Beginner
Selling
Product Pages That Sell
Photography, copy and structure for listings that convert
Most product pages fail for the same handful of reasons: unclear photography, feature-led copy and missing answers.
This course rebuilds a product page piece by piece — imagery, title, description structure, specifications, delivery information and reviews — so a visitor can decide without emailing you first.
- 1h 35m
- 6 lessons
- 3 modules
Outcomes
What you'll be able to do afterwards
- Shoot usable product photography with a phone
- Write descriptions structured around buyer questions
- Set up variants and options without confusion
- Reduce pre-sale enquiries
Curriculum
Every module and lesson in this course
Free preview lessons are marked — you can watch those before deciding.
02 Writing the page
2 lessonsTitles, descriptions and specifications.
- 10 min
Titles people search for
Naming products for humans and search.
- 14 min
Description structure
Answering questions in the right order.
03 Trust and proof
2 lessonsReviews, delivery info and guarantees.
- 11 min
Delivery and returns on the page
Removing the reasons people hesitate.
- 12 min
Collecting first reviews
Asking without being awkward.
Keep going
Other courses in the Academy
Free
Launch Your First Store
The complete first-store walkthrough: plan choice, store creation, essential pages, payments and your pre-launch checks.
US$79
Pricing and Margin Masterclass
A working method for costing products, setting prices, handling discounts and protecting margin as you grow.
US$99
SEO for Independent Stores
Practical store SEO: structure, category and product pages, content that earns traffic and measurement that matters.
Your business doesn't have to be built alone.
Build your store, join the community and start creating your next opportunity.